Why investors should consider property investment in Stoke

26th March 2021

By Callum Ward

For a long time, the city of Stoke-on-Trent (usually referred to as just Stoke) has flown under the radar when it comes to property investment, but in the last few years the West Midlands city has truly blossomed into a fantastic location for both living and investment, and, as a result, has seen an increase in property investment in the area.

According to Zoopla, house prices in the city have increased by an impressive 18.18% in the last 5 years, which is almost 5% higher than the average growth in the entire country during the same period. The average property value at the time of writing currently stands at £158,670, half that of the national average. The city is also one of the finest in the UK when it comes to rental yields. According to Aldermore, Stoke comes in at third in the ranking when it comes to the best UK cities for rental yield, with an impressive 8% rental yield per year.

Savills anticipate that house price growth in the area is only going to continue in the next few years too. In their mainstream and prime residential property forecast for March 2021, it was forecast that house prices in the West Midlands are set to massively increase from now until 2025. The forecast found that prices will increase by 4.5% throughout the remainder of this year, followed by 5.5% in 2022, 5.0% in 2023, 4.0% in 2024 and 3.0% in 2025. This impressive growth will see a cumulative house price increase of 24.0% in the West Midlands region, almost 3% above the UK’s expected growth and above the likes of London, Scotland and the South East to name a few.

Stoke’s impressive property market is only set to prosper even more, thanks to the vast amount of regeneration planned in the region in the coming years. In Q4 of 2020, Stoke-on-Trent City Council announced it was moving forward with the much-anticipated redevelopment of the East-West Precinct. This regeneration in the area will form a key part of the council’s Powering Up campaign which supports the economic recovery of the city throughout the COVID-19 pandemic and into the future. The vision is set to span the next 10 to 15 years and will include a transport hub in the development site that will connect the region directly to other parts of the city via ultra-light rail trams. The key stages of the regeneration are as follows:

- July 2021 – March 2022: Demolition of Meigh Street car park and Goodson building

- Phase 1: core infrastructure including multi-storey car park in the next two to three years

- Phase 2: residential development on site in the next three to four years

- Phase 3: leisure developments, including food and drink options, hotel, event space

The upcoming regeneration in the city is bound to improve the lifestyle of those in Stoke, but the city already has plenty to offer for those who live there. One of the most exciting attractions Stoke has to offer is the Trentham Monkey Forest – the only place in the UK in which you can walk amongst 140 Barbary macaques roaming free in 60 acres of beautiful Staffordshire woodland. Trentham is also home to the famous Trentham Shopping Village in which 77 timber lodges house amazing Shops, Cafes and Restaurants.

Stoke is also home to some absolutely stunning scenery, making it all the more popular amongst tenants living in or considering relocation to the area. From the idyllic Longton Park to Trentham Gardens, the green space in the region offers a perfect escape from the hustle and bustle of the city centre, perfect for those looking for an area with both on offer! On top of all of this, Stoke is also home to the most popular theme park in the country - Alton Towers, offering a brilliant day out for all.

With higher-than-average rental yields, a below average house prices and ever-increasing house price growth, now seems like the perfect time for property investment in Stoke – and we have the perfect investment opportunity in the city.

The Villas is our latest property investment opportunity and our first student development in the city of Stoke-on-Trent. This luxury student development will comprise of 174 studio and 2-bedroom apartments, with prices starting from only £69,950 and an assured NET return of 9% for 3 years. Click here to find out more about our latest investment opportunity!

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Why investors should consider property investment in Stoke

26 March 2021

For a long time, the city of Stoke-on-Trent (usually referred to as just Stoke) has flown under the radar when it comes to property investment, but in the last few years the West Midlands city has truly blossomed into a fantastic location for both living and investment, and, as a result, has seen an increase in property investment in the area.

According to Zoopla, house prices in the city have increased by an impressive 18.18% in the last 5 years, which is almost 5% higher than the average growth in the entire country during the same period. The average property value at the time of writing currently stands at £158,670, half that of the national average. The city is also one of the finest in the UK when it comes to rental yields. According to Aldermore, Stoke comes in at third in the ranking when it comes to the best UK cities for rental yield, with an impressive 8% rental yield per year.

Savills anticipate that house price growth in the area is only going to continue in the next few years too. In their mainstream and prime residential property forecast for March 2021, it was forecast that house prices in the West Midlands are set to massively increase from now until 2025. The forecast found that prices will increase by 4.5% throughout the remainder of this year, followed by 5.5% in 2022, 5.0% in 2023, 4.0% in 2024 and 3.0% in 2025. This impressive growth will see a cumulative house price increase of 24.0% in the West Midlands region, almost 3% above the UK’s expected growth and above the likes of London, Scotland and the South East to name a few.

Stoke’s impressive property market is only set to prosper even more, thanks to the vast amount of regeneration planned in the region in the coming years. In Q4 of 2020, Stoke-on-Trent City Council announced it was moving forward with the much-anticipated redevelopment of the East-West Precinct. This regeneration in the area will form a key part of the council’s Powering Up campaign which supports the economic recovery of the city throughout the COVID-19 pandemic and into the future. The vision is set to span the next 10 to 15 years and will include a transport hub in the development site that will connect the region directly to other parts of the city via ultra-light rail trams. The key stages of the regeneration are as follows:

- July 2021 – March 2022: Demolition of Meigh Street car park and Goodson building

- Phase 1: core infrastructure including multi-storey car park in the next two to three years

- Phase 2: residential development on site in the next three to four years

- Phase 3: leisure developments, including food and drink options, hotel, event space

The upcoming regeneration in the city is bound to improve the lifestyle of those in Stoke, but the city already has plenty to offer for those who live there. One of the most exciting attractions Stoke has to offer is the Trentham Monkey Forest – the only place in the UK in which you can walk amongst 140 Barbary macaques roaming free in 60 acres of beautiful Staffordshire woodland. Trentham is also home to the famous Trentham Shopping Village in which 77 timber lodges house amazing Shops, Cafes and Restaurants.

Stoke is also home to some absolutely stunning scenery, making it all the more popular amongst tenants living in or considering relocation to the area. From the idyllic Longton Park to Trentham Gardens, the green space in the region offers a perfect escape from the hustle and bustle of the city centre, perfect for those looking for an area with both on offer! On top of all of this, Stoke is also home to the most popular theme park in the country - Alton Towers, offering a brilliant day out for all.

With higher-than-average rental yields, a below average house prices and ever-increasing house price growth, now seems like the perfect time for property investment in Stoke – and we have the perfect investment opportunity in the city.

The Villas is our latest property investment opportunity and our first student development in the city of Stoke-on-Trent. This luxury student development will comprise of 174 studio and 2-bedroom apartments, with prices starting from only £69,950 and an assured NET return of 9% for 3 years. Click here to find out more about our latest investment opportunity!

Callum Ward

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