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Buy-to-let Stoke-on-Trent Overview

Stoke, for so long considered up-and-coming, may now be entering the territory of an established buy-to-let hotspot thanks to a number of factors, not least the influx of students and the resulting student-led boom to the economy. Aside from that, investors and developers are now seeing the city as a place where enormous value can be had in renovating a property and building new projects, with demand rising quickly.

The city is in close enough proximity to other midland and northern cities to make it attractive to both those who live and work there as well as those who work in the surrounding areas. According to the Stoke Sentinel, ‘Stoke-on-Trent has been tipped to have the third highest jobs growth in the UK by the end of next year.’ This represents a huge shift and rapid rise in regeneration.

Stoke Property Prices

According to HM Land Registry’s November 2022 UK House Price Index, the average property price in Stoke-on-Trent is £145,904. This is an increase of 11.4% when compared to the previous 12 months, above the national average of 10.9%.

Stoke-on-Trent Economy

Stoke has some of the biggest businesses in the UK and across the world calling it home, and they’re planning big investments. Jaguar Landrover, Amazon and JCB are all planning to invest millions across the next 5 years, according to the local council. The Stoke-on-Trent and Staffordshire Enterprise Partnership has a plan in place called ‘50:50:10’ with the explicit aim of growing the local economy by 50% in the next ten years.

Regeneration in the region

With a number of projects and new developments planned and already under construction, the expectation is that the local area will continue to experience significant growth and an increase in demand. As with other areas that have benefitted from regeneration such as Salford and Birmingham, Stoke appears to be on the up thanks to well-planned local government assistance and enthusiastic local investment.

Staffordshire University

Stoke is home to Staffordshire University. Founded in 1914 as a polytechnic institution before receiving University Status in 1992, the university is famous for its forwardthinking approach and is one of the leading locations for its vocational and academic teaching, innovative grasp of the industry and student employability.

Current buy-to-let Stoke opportunities

Buy-to-let Stoke-on-Trent Statistics


The average property price in Stoke-on-Trent stands at £145,904 (HM Land Registry, 2023)


House prices in the city have increased by an impressive 11.4% in the 12 months to November 2022 (HM Land Registry, 2023)


The Stoke-on-Trent and Staffordshire Enterprise Partnership has a plan in place to grow the local economy by 50% in the next ten years.


Staffordshire University is home to around 15,000 students

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    Stoke-on-Trent Economy

    One of the key driving forces in Staffordshire’s booming economy is Stoke-on-Trent. Before the pandemic, the city was among the fastest local economies to bounce back from the last recession, outperforming large parts of the UK in terms of economic growth, job creation and innovation.

    Whilst the pandemic may have slowed things down in recent years, Stoke-on-Trent looks set for an extremely prosperous period in the coming few years. The Powering Up Stoke-on-Trent Prospectus looks to regain momentum from pre-Covid times through targeted investment in improved infrastructure to connect to and build on the existing strengths in the city.

    Much of the prospectus is already underway, the result of which is evident in a report from Irwin Mitchell which found that the city is set to have the third-highest job growth throughout 2023. As Stoke-on-Trent continues its impressive growth, the region will only become more attractive to investors.

    Student Accommodation Investment - Stoke Student Property

    Stoke: A Student City

    Stoke-on-Trent is home to the esteemed Staffordshire University. The university is home to around 15,000 students, many of whom make up the large student population in Stoke-on-Trent. In the last year alone, the number of students in the city increased by 5%, one of the highest increases in the UK according to Savills and it’s clear to see why.

    Staffordshire University was named 4th in the Best Universities category at the StudentCrowd University Awards in 2023, beating the likes of the University of Manchester and the University of Liverpool, as well as the illustrious Oxford and Cambridge Universities. The university also ranked 6th for job prospects, 14th for course content and 16th for teaching quality.

    With the university continuing to attract students from across not just the UK but internationally, the demand for purpose-built student accommodation in the region is only going to increase.